Paper Details

Name: Purnima Vedi, Nitika Asawa & Praneeta Jain
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025, (Specials issue-1)
Page Number: 57-72
DOI: https://doi.org/10.5281/zenodo.17839056

ABSTRACT:
This paper is focusing on today’s highly competitive and technological advanced market
place where the consumer buying behavior of an individual curate towards the different
subscription services, attract customer, retain customers and build customer satisfaction. This
study investigates determinants of customer satisfaction, consumer psychology, and
perception of buying behavior.
This type of one strategy that has become very popular in recent years is the subscriptionbased business. The subscription economy has reshaped the market place in the competitive
world to define the identity of individual brands and consumer purchasing behavior providing
companies to revenue based model to stream line the entertainment with affordability.
Despite it wide spread adoption on various platforms. A descriptive and primary research
design guiding the questions was consumers are purchasing the online subscription model
according to 3C’s customization, convinces, and cost effective.
To gather the online data online questionnaire has been conducted to analyze different
opinions and customer satisfaction. It also emphasizes how quickly evolving technology and
changing customer behavior enable the creation and growth of subscription models and assist
service providers make long-term profits by maintaining their offerings, operating efficiently,
and successfully marketing their services.
Keywords: Online Subscription, Consumer Behavior etc.