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DOES AGE CHANGE HOW PEOPLE ADOPT GENERATIVE AI? A Cross-Generational Study Of Indian Users

Author Information
Name: Aarav Marjara
Country: India
Publication Details
Year: 2026
Volume: Volume-13, Issue-2, Year-2026 (July-December)
Page Number: 73-85
DOI: https://doi.org/10.5281/zenodo.23725261
Abstract
Artificial Intelligence (AI) is becoming an important part of everyday life, helping people learn, work and access information more easily. However, people of different age groups may use and experience this technology differently.
This study explores how age influences the adoption of Generative Artificial Intelligence (GenAI) tools such as ChatGPT, Gemini and Claude among Indian users. An online survey was conducted with 106 respondents belonging to four age groups: 16–24, 25–44, 45–54 and 55 years and above. The study examined how frequently people use GenAI, their reasons for using it, and their opinions about its usefulness, ease of use and reliability. It also explored their concerns and habits of verifying AI-generated information.
The findings show that younger respondents use generative AI more frequently than older respondents. Among those aged 16–24, 69.6% reported using AI daily or more often, compared with 16.7% of respondents aged 55 and above. However, respondents across different age groups generally recognised the usefulness of AI and expressed an interest in continuing to use it. Over-dependence on AI (36.8%) and privacy and data security (25.5%) emerged as the most common concerns.
The study concludes that age appears to influence how frequently people use generative AI, but not necessarily how useful they consider it. It also highlights the importance of digital awareness, trust and responsible AI use across all age groups. As the study is based on a limited sample, its findings cannot be generalised to the entire Indian population.

Keywords: Generative Artificial Intelligence, Age Groups, AI Adoption, Technology Acceptance, Trust, India
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