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ARTIFICIAL INTELLIGENCE IN E-COMMERCE

Author Information
Name: Harshit, Er. Disha Sharma, Tanuja Dobal & Yuvraj Tyagi
Country: India
Publication Details
Year: 2026
Volume: Volume No: 13, January, Year: 2026 (Special Issue)
Page Number: 311-321
DOI: https://doi.org/10.5281/zenodo.19015720
Abstract
ABSTRACT
With the rapid progress of science, technology, and our economy, we see artificial intelligence (AI) being used more and more in colorful areas. It has a significant impact on our work and life. Artificial intelligence (AI) is a leading technology of the current age of the Fourth Industrial Revolution, with the capability of incorporating mortal intelligence and intelligence into machines or systems. In the field of e-commerce, AI is astronomically applied and has shown promising results. AI has surfaced as a pivotal driving force for the growth of e-commerce. The proposed paper will exfoliate light on how AI is being applied in E-commerce assistance and the impact of AI on E commerce doors. It examines the operation of AI in areas similar to AI sidekicks, image exploration, recommendation systems, and optimized pricing. This exploration explores how AI greatly affects and benefits the development of E-commerce. Artificial Intelligence (AI) has revolutionized different businesses, and one of its critical impacts has been within commerce. This paper investigates the operation of AI strategies in upgrading different shoes of e-commerce, counting customer hassles, personalization, suggestion fabrics, highway robbery discovery, stock administration, and force chain optimization. By using AI inventions similar to machine literacy, common shoptalk running, computer vision, and visionary analytics, e-commerce businesses can streamline operations, move forward with decision-making forms, and convey substantiated hassles to guests.

Index Terms— E-Commerce, Machine Learning, Artificial intelligence, Recommendation Systems, Fraud Detection,
chatbots, Online shopping
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