Paper Details

Name: Navneet Kaur Bains, Navdeep Kaur
Country: India

Year: 2025
Volume: Volume-12, Issue-2 (July-December)
Page Number: 389-396
DOI: https://doi.org/10.5281/zenodo.18067990

Background: The rapid expansion of digital health platforms has revolutionised healthcare delivery by enhancing access, improving efficiency, and fostering patient engagement. However, variations in patients’ digital competencies, particularly eHealth literacy, continue to influence the extent to which these platforms are adopted and used effectively. Understanding the factors that drive or hinder digital health adoption is essential for achieving inclusive and sustainable digital healthcare.
Aim/Objectives: The study aims to examine patients’ adoption of digital health platforms using the UTAUT2 framework and to analyze the role of eHealth literacy in shaping behavioural intention and actual usage. Specifically, it investigates the influence of UTAUT2 constructs on behavioural intention, the intention–use relationship, and the moderating effect of eHealth literacy.
Methodology: A quantitative, descriptive research design was adopted. Primary data were collected from 400 patients in the Tricity region (Chandigarh, Panchkula, and Mohali) using a structured questionnaire based on validated scales. Data were analysed using descriptive statistics, regression, structural analysis, mediation analysis, and moderation analysis through PROCESS Macro.
Results: The findings reveal that performance expectancy, facilitating conditions, habit, and price value significantly influence behavioural intention, while behavioural intention strongly predicts actual use behaviour. Effort expectancy, social influence, and hedonic motivation show limited direct effects. eHealth literacy significantly moderates the relationship between UTAUT2 constructs and behavioural intention, strengthening adoption outcomes.
Conclusion: The study concludes that digital health adoption is driven not only by technological features but also by patients’ ability to understand and use digital health information. Enhancing eHealth literacy is critical for translating access into effective and sustained digital health usage.
Keywords: Digital health platforms; eHealth literacy; UTAUT2; Behavioural intention; Use behaviour