Paper Details

Name: Adarsh Bhalewadikar, Kaushal Yadav & Tara Singh
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025, (Specials issue-1)
Page Number: 129-137
DOI: https://doi.org/10.5281/zenodo.17839447

ABSTRACT
Digital strategies are crucial for altering consumers’ buying patterns and behaviors in FMCG
e-commerce.This study explores the substantial impact of digital marketing, AI technologies,
and big data analytics on consumer patterns, focusing on advertising methods and the
strategic use of consumer data.Advanced approaches, such as chatbots, sophisticated
algorithms, and user behavior research, can assist companies to better understand their clients
and provide morepersonalized and customer-focused online purchasing experiences.
Customized digital strategies that leverage consumer data to provide unique e-commerce
experiences are largely accountable for this change. This approach is also applicable to
advertising, as data-driven methods are utilized to create relevant and captivating
commercials customized to the particularneeds and likings of FMCG consumers. Customer
engagement and purchasing patterns are significantly affected by the use of digital
technology, artificial intelligence, and big data analytics techniques in FMCG e-commerce
advertising. According to the study's findings, artificial intelligence (AI) and big data
analytics have arisen as potent instruments for changing customer purchasing patterns in the
fast-moving consumer goods (FMCG) industry. These technologies enable organizations to
collect, analyze, and interpret large amounts of customer data, thereby facilitating more
strategic and informed decision-making. Businesses can provide individualized experiences,
enhance customer targeting, and boost operational efficiency by knowing client preferences,
purchase histories, and market trends.
Keywords: Artificial intelligence, Big Data Analytics, FMCG Sector, Buying pattern,
Consumer behavior.