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BALANCING INNOVATION AND RESPONSIBILITY: THE ROLE OF ETHICAL AI IN SUSTAINABLE MANAGEMENT

Author Information
Name: Jyoti, Bikasdev Chhura & Anisha chaurasia
Country: India
Publication Details
Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025, (Specials issue-1)
Page Number: 28-34
DOI: https://doi.org/10.5281/zenodo.17838920
Abstract
ABSTRACT
An area that Artificial Intelligence (AI) impacts significantly is in the area of productivity.
Most industries are adopting AI as it assists in productivity, decision-making, and operations.
AI brings along its own set of concerns, such as the ethical implications of transparency,
responsibility, and sustainability. In this paper, I intend to cover how shutting down these
ethical questions can provoke innovation and allow advancement in technology that is in
concord with legal, social, and human rights by framing them within the context of
sustainable management. Ethical AI advocates for social and environmental responsibility by
ensuring innovation does not foster social inequity. From the perspective of sustainable
management, ethical AI can encourage compliance with regulations while maximizing
resource efficiency, carbon emission reduction, and long-term societal benefits. This research
draws upon real-life examples from the energy, healthcare, finance, and supply chain
industries to show how businesses are adopting ethical AI to achieve the SDGs. Neglecting
the ethical concerns of AI technology development and use does not represent responsible
corporate behavior. Embracing ethical AI strengthens trust in public institutions, improves a
company's governance framework, and reinforces its social contract regarding environmental
responsibilities. In conclusion, businesses that embed ethical AI within their operational
frameworks are better positioned to innovate responsibly while advancing societal wellbeing.
Keywords: Ethical AI, Sustainable Management, Artificial Intelligence, Innovation,
Accountability, Transparency, Responsibility, Trust, Governance, SDGs, Business Ethics.
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