Paper Details

Name: Soniya Shah & Subodh Puntambekar
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025, (Specials issue-1)
Page Number: 22-27
DOI: https://doi.org/10.5281/zenodo.17838863

ABSTRACT
In the rapidly evolving landscape of the retail industry, Artificial Intelligence (AI) is
emerging as a powerful catalyst for innovation and growth. This research explores the
integration of AI technologies in the retail sector, with a focused case study on Big Bazaar,
one of India's prominent retail chains. The study investigates how AI-driven solutions are
transforming traditional retail operations, from inventory management and demand
forecasting to personalized customer experiences and dynamic pricing strategies.
By examining Big Bazaar’s journey towards digital modernization, the research highlights
key AI applications such as predictive analytics, chatbots, recommendation engines, and
customer behaviour tracking. The paper also identifies the strategic advantages of adopting
AI, including enhanced decision-making, increased operational efficiency, and improved
consumer engagement. At the same time, it acknowledges the challenges associated with AI
adoption, such as high implementation costs, data privacy concerns, and the need for skilled
personnel.
Keywords : Artificial Intelligence (AI), Retail Industry, Big Bazaar, Predictive Analytics