Paper Details

Name: Ram Bhavesh Sharan & Himangi Rajwal
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025, (Specials issue-1)
Page Number: 1-16
DOI: https://doi.org/10.5281/zenodo.17838759

ABSTRACT
An Electric Vehicle is defined as a vehicle that is driven by electricity, contrary to
conventional Internal Combustion Engine vehicles, which are driven by petrol or diesel. The
recent decades have been marked by the growth of Artificial Intelligence in many aspects of
businesses. As technology advancements take place, so does the application of technology in
the design and production of goods. Electric Vehicles require electricity, which is drawn from
batteries. Artificial Intelligence can encompass various aspects of the industry of Electric
Vehicles. The paper attempts to throw light on how customers perceive the application of
Artificial Intelligence in the automotive sector, especially with respect to Electric Vehicles. It
highlights various quality dimensions and how the perception of customers regarding these
quality dimensions of Electric Vehicles is affected by the application of Artificial
Intelligence. Also, the impact of Artificial Intelligence on the purchase behavior of customers
is studied.
The quality parameters that are included in this paper are derived from the eight dimensions
of quality proposed by Garvin. These eight dimensions of quality are Performance, Features,
Durability, Reliability, Serviceability, Aesthetics, Conformance, and Perceived Quality. The
objectives of the study were to study the impact of Artificial Intelligence on the total quality
perception of customers, the impact of Artificial Intelligence on purchase intention, the
difference in perception of rural and urban customers regarding the awareness of the
application of Artificial Intelligence quality and compare the perception of rural and urban
customers regarding the quality of Electric Vehicles.
Key Words: Artificial Intelligence (AI), Electric Vehicles (EVs), Dimensions of quality,
Purchase intention.