Paper Details

Name: Raja Pavan Kumar Malladi, Muthyreddy Venkata Akhilesh, Kanneganti Antony Suhith, Shaik Mohammad Sohail & Maadu Mohan Dharma Teja
Country: India

Year: 2025
Volume: Volume-12, Issue-2 (July-December)
Page Number: 211-217
DOI: https://doi.org/10.5281/zenodo.17541578

ABSTRACT
The purpose of this study is to examine the level of financial literacy among Indian youth and
to identify the factors that influence their knowledge, attitudes, and behaviours toward
financial decision-making. With increasing access to digital financial products, credit
facilities, and investment opportunities, understanding youth financial literacy is essential for
building long-term financial security and economic stability. The study employed a
quantitative survey-based approach. A structured questionnaire was distributed to 500 youth
respondents aged between 18 and 30 years, selected through stratified random sampling
across urban and semi-urban regions of India. The instrument covered three domains of
financial literacy as per the OECD framework Financial Knowledge (basic concepts of
saving, inflation, interest rates, and risk diversification), Financial Attitude (long-term
planning, responsible credit use, and attitude towards savings), Financial Behaviour
(budgeting, investment practices, debt management, and use of digital financial services)
Data were analysed using descriptive statistics, independent t-tests, and regression models to
identify demographic and behavioural predictors of financial literacy. The findings of the
study are Overall financial literacy levels among youth were moderate, with knowledge
scores averaging 56%, attitude scores 63%, and behaviour scores 48%, Male respondents and
those from commerce/business education backgrounds demonstrated higher knowledge levels
compared to female and non-commerce students. It was also found that Urban youth showed
stronger financial behaviour (use of banking apps, digital wallets, investment awareness)
compared to semi-urban respondents, A significant gap was observed between financial
knowledge and behaviour—youth often knew financial principles but failed to apply them
effectively, Regression analysis indicated that education level, monthly family income, and
access to financial education programs were significant predictors of higher financial literacy.
Key words: Financial literacy, Financial Education, Financial Planning