Paper Details

Name: Y.Kanaka Durga, N.Nichhal, M.Harsha Vardhan Reddy & Ashish Singh
Country: India

Year: 2025
Volume: Volume-12, Issue-2 (July-December)
Page Number: 176-188
DOI: https://doi.org/10.5281/zenodo.17384385

ABSTRACT:
In today’s data-driven business environment, effective decision-making is increasingly reliant
on the integration of Business Intelligence (BI) tools and advanced decision-making
techniques. This paper explores the impact of Business Intelligence on organizational
decision-making processes, focusing on how data analytics, visualization tools, and real-time
reporting systems enhance strategic, tactical, and operational decisions. By examining
various BI frameworks and decision-making models, including data mining, predictive
analytics, and machine learning, this study demonstrates how organizations can achieve
improved accuracy, agility, and competitiveness. Case studies from diverse industries
highlight the tangible benefits of BI adoption, such as enhanced performance metrics,
reduced risks, and more informed business strategies. The findings underscore the critical
role of BI in transforming raw data into actionable insights, ultimately empowering leaders to
make smarter, faster, and more effective decisions in an increasingly complex marketplace
Keywords: Business Intelligence, Decision-Making Techniques, Data Analytics,
Organizational Performance, Strategic Decision Support