Paper Details

Name: Anuradha Averineni, Boddu Bhagya Sree, Shaik Abubakar Siddiq, Attuluri Sri Mani Teja, Chimakurthy Venkata Subramanya Srikanth
Country: India

Year: 2025
Volume: Volume-12, Issue-2 (July-December)
Page Number: 105-108
DOI: https://doi.org/10.5281/zenodo.17223264

ABSTRACT
Artificial Intelligence (AI) and Data Analytics (DA) are transforming how organizations
design, implement, and monitor strategy. This paper explores their role in enhancing strategic
decision-making, competitive advantage, and organizational agility. A survey of 320
managers from IT, manufacturing, and retail organizations in India was conducted to examine
how AI-driven analytics capability affects strategic planning quality, innovation, and business
performance. Regression and mediation analyses reveal that AI and DA adoption positively
influence strategic decision quality and innovation, which in turn drive organizational
performance. The study suggests that embedding AI and analytics into strategic management
processes is essential for sustaining long-term competitiveness.
Keywords
1. Artificial Intelligence (AI)Data Analytics (DA), Strategic Planning, Quality,
Innovation Capability, Decision-Making, Organizational Performance, Competitive
Advantage