Paper Details

Name: Pankaj Mohindru & Jasmeen Kaur
Country: India

Year: 2025
Volume: Volume-12, Issue-2 (July-December)
Page Number: 88-98
DOI: https://doi.org/10.5281/zenodo.17191554

ABSTRACT
Purpose: This study aims to identify the factors that influence consumer’s decision in Punjab
to purchase in Real Estate Sector.
Theoretical framework: The work is primarily to look at how Real Estate Agents affect the
decisions consumers make about buying Home in Punjab and to analyze the link between
major elements influencing consumers' house-buying behavior. The factors in the research
study were determined within a framework of location, type of building, budget, funding
agency, number of bedrooms, and Vastu.
Design/methodology/approach: To collect the necessary data, respondents were selected
from Punjab by using convenience sampling technique and descriptive research design for the
study. Data was collected through a structured questionnaire. Using the statistical tool, a
sample size of 400 units (age group from 35 years and above, income levels from 20,000/- to
80,000/- , education levels of graduation or higher and employment status etc.) was analysed.
Findings: To conclude the findings of the study, the acquired data were first compiled and
then evaluated using statistical tools. The findings of this paper is to show exactly what a
customer needs to think about when deciding whether or not to buy a home in Real Estate
Sector in Punjab.
Conclusion: The paper is helpful for both buyers and real estate agents. It helps buyers
understand the factors that go into making a purchase decision, and it helps real estate agents
understand what buyers want and how they think.
Keywords: Purchasing Behavior, Convenience Sampling, Real Estate, purchase intention,
investment, and consumer’s buying behaviour.