Paper Details

Name: Shivaraja Ramanathan
Country: India

Year: 2022
Volume: Volume-9, Issue-2 (July-December)
Page Number: 1-7

ABSTRACT
Today, a lot of firms are investing in thought and behaviour change to bring about a
traditional transformation in the way work is done by taking advantage of the great
technological development that is taking place to serve the beneficiaries faster and better, as
digital transformation provides huge potential to build effective and competitive sustainable
societies, by making a deep change in the services of various parties (e.g., consumers,
employees, beneficiaries), while improving their experiences and productivity through a
series of proportional processes, accompanied by reformulating the necessary procedures for
activation and implementation. Digital transformation requires enabling a culture of creativity
in the work environment, and includes changing the basic components of work, starting with
infrastructure, business models, and ending with digital marketing of services and products.
Keywords: Digital, Transformation, Digital Marketing, Technology, Accounting,
Information Big Data etc.