Paper Details

Name: Somanchi Hari Krishna, I. Shanmugapriya, T. Snekalatha
Country: India

Year: 2022
Volume: Volume-9, Issue-1 (January-June)
Page Number: 49-59

ABSTRACT
An entrepreneur is a leader who actively searches out new ideas and puts those ideas into
action with the purpose of aiding economic growth and development. An entrepreneur may
also be referred to as an innovator.. An action that results in the formation and administration
of a new organization with the purpose of pursuing an original and cutting-edge opportunity
is referred to as entrepreneurial activity. It entails taking steps to encourage people to become
entrepreneurs and provide them with the skills required to develop a profitable company
model. In addition to this, a rising nation like India is in need of businesspeople who are
capable of recognizing new possibilities and are prepared to take the required risks. The
entrepreneurs may escape the vicious cycle of low income and poverty if they establish new
businesses and create their own enterprises. Certain persistent issues, like unemployment,
may be alleviated if more businesses and the government collaborate to develop innovative
approaches of doing business. The study is made with the objective of knowing the
perception of the women entrepreneurs towards the traits they require for the successful
professional life. It is a qualitative study conducted in Erode district, Tamil Nadu. 100
women entrepreneurs have been selected using snowball technique. Their opinion about the
quality that possess or required is observed through the Google forms. Their perception is
analyzed with their age group using Kruskal Wallis test. As a result, it is essential to study
women's entrepreneurship in this era of social change and evolution. It is important to
determine what kinds of opportunities encouraged women to engage in entrepreneurial
endeavors, as well as what can be done to encourage and ensure that they are successful.
Keywords: Perception, women entrepreneurs, business qualities and Bangalore city