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IMPACT OF GIG ECONOMY ON TRADITIONAL EMPLOYMENT MODELS: A STUDY WITH INDIAN CONTEXT

Author Information
Name: Dr. Garvita Singh, Dr. Rajesh Kumar Shastri
Country: India
Publication Details
Year: 2025
Volume: Volume-12, Issue-1 (January-June)
Page Number: 24-29
DOI: https://doi.org/10.5281/zenodo.15502149
Abstract
The gig economy, characterized by short-term contracts and freelance work, has rapidly transformed the traditional employment landscape. This shift is driven by technological advancements, changing workforce preferences, and the rise of digital platforms that connect workers with temporary job opportunities.The proliferation of smart phones and internet access has enabled platforms like Uber, Task Rabbit, and Upwork to flourish. These platforms facilitate the matching of gig workers with clients, making it easier for individuals to find and perform short-term jobs.Many workers, especially millennials and Gen Z, prioritize flexibility and autonomy over the stability of traditional employment. The gig economy offers the freedom to choose when, where, and how to work, catering to these evolving preferences.Economic downturns and job market fluctuations have pushed many individuals to seek alternative income sources. Gig work provides a viable option for those looking to supplement their income or transition between jobs.Gig workers enjoy the ability to set their own schedules and work from various locations. This flexibility is particularly appealing to those balancing multiple responsibilities, such as students or caregivers.The gig economy encompasses a wide range of jobs, from ride-sharing and food delivery to freelance writing and graphic design. This diversity allows workers to explore different fields and develop varied skill sets.Gig work fosters an entrepreneurial mindset, encouraging individuals to market their skills, manage their time effectively, and builds their personal brand. Unlike traditional employees; gig workers often do not receive benefits such as health insurance, paid leave, or retirement plans. This lack of social security can lead to financial instability. Gig work is inherently unstable, with income fluctuating based on demand and availability of jobs. This unpredictability can make long-term financial planning difficult. Theclassification of gig workers as independent contractors rather than employees has sparked debates over labor rights and protections. Ensuring fair treatment and adequate protection for gig workers remains a significant challenge. As the gig economy continues to grow, it is essential to address the challenges faced by gig workers. Policymakers, businesses, and gig platforms must collaborate to develop frameworks that provide social security, fair wages, and legal protections for gig workers. Additionally, fostering a supportive environment for skill development and career progression will be crucial in ensuring the sustainability of the gig economy.
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