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A REVIEW OF THE USE OF MACHINE LEARNING TECHNIQUES BY SOCIAL MEDIA ENTERPRISES

Author Information
Name: Madhu
Country: India
Publication Details
Year: 2024
Volume: Volume-11, Issue-1, Special (January-June)
Page Number: 35-39
Abstract
This review found out how social enterprises are now exploring machine literacy methods. First, an overview of social media's fashion potential, the kinds of big data it produces, and its real applications was given. There was a general consensus regarding machine literacy, its components, styles, and methods of operation. In light of this, certain approaches and phases used in social media machine analytics were examined using illustrative plates that were duplicated from the colorful writers' workshop. Because of their advantages over other styles, the most commonly utilized styles are the Bayesian Network and Support Vector Machine. Opinion mining, sentiment analysis, and trend analysis heavily utilize these types. Though it has been used in many other domains as well, the most common operations are social network analysis and corporate operations. In an effort to address the issues with present styles, a plethora of new styles as well as variants on existing styles are created almost daily. The methods used in machine literacy nowadays have drawbacks as well. Big data samples might not always accurately reflect the population. Certain impulses can arise from the massive volume of data, low value intensity, distributed across multiple sources, and dynamic nature of the data. Big data handling requires powerful computers and complex slicing, birth, and analysis techniques. The issue gets worse when multiple data sources are used because the delicate and impartial nature of social media data isn't always guaranteed. Issues with access and ethics could surface.
KEYWORDS: Machine Learning, Statistics, Social Media
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