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IMPORTANCE OF HEALTH COMMUNICATION FOR WORKING WOMEN

Author Information
Name: Hargunpreet Singh
Country: India
Publication Details
Year: 2024
Volume: Volume-11, Issue-2 (July-December)
Page Number: 1-8
Abstract
Health Communication is the process of sharing information about health-related issues to promote understanding and positive health outcomes. It can be defined as a field that focuses on exchanging messages to raise awareness, educate, and encourage the masses to make healthier choices. It encompasses various forms like doctor-patient conversations, public health campaigns, and media messaging, all aimed at improving healthcare knowledge and behavior. Effective health communication plays a crucial role in preventing and managing health issues, especially during public health crises. The contribution of working women in society varies remarkably based on the nation, region, culture, economic conditions, etc. The participation of women in the various industries is increasing rapidly. In the present scenario, women are entering into every field of this universe like engineering, finance, mathematics, science, technology, and so on. The involvement of females is rapidly rising but on the other hand, the rate of health issues faced by working women is also escalating. They are facing major health issues like obesity, back ache, neck pain, arthritis, high cholesterol, heart problems, kidney issues, hypertension, gynecological, stress related issues etc. The preeminent motive of the study is to explore the major health issues faced by working women and to know that how much they are aware about such concerns.
KEYWORDS: Health communication, Health literacy, Health education and awareness, Socio-economic factors.
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