Paper Details

Name: Aarti Thakur, Charu Gupta
Country: India

Year: 2024
Volume: Volume-11, Issue-1 (January-June)
Page Number: 94-99

Social media gives businesses the chance to reach the greatest number of people by gauging consumer perception, understanding emotions, and gaining insight into some of the consumer's reactions to products and brands. However, both individuals and large companies are eager to protect the privacy of their data, which can only be done by utilizing artificial intelligence tools and applications. The purpose of this scientific paper is to examine and debate the effects of artificial intelligence applications and their diverse technologies on social media by applying the critical analysis and evaluation method to earlier, more recent studies that addressed the effects of AI on social media.
This paper examines several AI techniques and how they affect social media businesses. Additionally, artificial intelligence helps to maintain and secure user and digital owner privacy and data on social networking sites. It also helps to boost the profits of businesses that use social media platforms for marketing through artificial intelligence techniques. This study is carrying out additional research on the role that artificial intelligence plays in boosting the profits that social media platforms make, cutting the expenses associated with creating and managing social media, and ultimately emphasizing the need for social media companies to be committed to using artificial intelligence techniques for maintaining user's privacy.
Also, social media driven by artificial intelligence (AI) provides digital capabilities that enable enterprises to identify, filter, identify, and anticipate issues with potential remedies using digital health data.
Keywords: Artificial Intelligence, Intelligent Insights; Media Monitoring, Online Reputation Management, Social Listening, Social Media, Social Media Monitoring.