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Archives Volume-3, Issue-2 (July-December)

TABLE OF CONTENTS

Paper Title:
Circle Marcomm: A Better Idea
Author Name:
Jitendra Patel, Arnav Choudhary, Dr. R. C John, Dr. Anuradha Phatak
Country:
India
Page No.:
1-3
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Circle Marcomm: A Better Idea
Author: Jitendra Patel, Arnav Choudhary, Dr. R. C John, Dr. Anuradha Phatak

Long term success and sustainability come when the organization continuously innovate and update them regularly according to market situation and customer needs and demands. Coping with a dynamic market requires customer-driven strategies and creativity at every level. The strategic intent of Circle Marr Comm is the also focused on knowing your customer well and giving one hundred percent to the work with honesty, perseverance and determination. The company was always trying to make their client delighted and satisfied, their main priority remain retaining the customer and taking risk in communication design and being responsible for the success of their client branding strategy, with changing marketing situation and with advent of new technologies and communication media the organization is now moving from a communication designing firm to consultancy assignment for providing overall branding and integrated marketing communication solution to their client, although the striking feature of circle marcomm remain the same i.e. to provide quality content to their client and not compromising on pricing issue as well as taking the responsibility of media campaign success initiated by them . As quoted rightly by its one of the promoters “our creative team remain our main strength and it provide us our core competencies marketing and customer relationship are important but what content we are giving to our customers in creative and innovative way is extremely important for our success.
Keyword: Strategy, Integrated Marketing Communication, Entrepreneurship, Communication design, brand management and events management.

Paper Title:
Effect of Climatic Change on Agriculture: A Review
Author Name:
Deepika Chourey, Jitendra Patel
Country:
India
Page No.:
4-10
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Effect of Climatic Change on Agriculture: A Review
Author: Deepika Chourey, Jitendra Patel

India is predominately a land of Agriculture major portion of our population is dependent upon Agriculture. The climate change and global warming poses major challenge on Agriculture with changing weather cycle crop production is decreasing causing great loss to farmer and economy as a whole. The solution lies in research there are many researches which are done on these two issues. The paper is an attempt to reviews and assesses the current literature on Effect of Climatic Change on Agriculture. The paper proves effective in knowing about what are the various affect of climate change on agriculture. The paper will help researcher and academician in knowing the current literature on Effect of Climatic Change on Agriculture.
Key Words: Global Warming, Climate Change, Crop Production, Bio Diversity, Sustainable development.

Paper Title:
Environmental Issues
Author Name:
Prof Preetika
Country:
India
Page No.:
11-18
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Environmental Issues
Author: Prof Preetika

The word ‘’Environment” is most commonly used to describe ‘natural’ environment and means the sum of all living and non-living things that surround an organism,or group of organism.The environment issues in Punjab becomes more serious everyday. Four environmental dimensions of energy security—climate change, air pollution, water availability and quality, and land-use change—and the environmental impact of various energy systems on Punjab are discussed in this paper. Climate change threatens more land, people, and economies in Punjab. Air pollution takes a substantial toll on national health-care expenditures and economies in general. Regarding water availability and quality, hydropower, nuclear power, and thermal power account for 10% to 15% of global water consumption, and the volume of water evaporated from reservoirs exceeds the combined freshwater needs of industry and domestic consumption. In the domain of climate change, rising sea levels could contaminate freshwater aquifers possibly reducing potable water supplies. Changes in land use for fuelwood collection and biofuel production have resulted in deforestation. There is no shortage of government legislation protecting the environment but unfortunately it is never enforced due to flagrant abuse of power,corruption and lack of resources.
Keywords: Environment,issues,Pollution,impact of pollution ,government legislation.

Paper Title:
Information Technology and Information Science
Author Name:
Dr. Alka Saxena
Country:
India
Page No.:
19-24
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Information Technology and Information Science
Author: Dr. Alka Saxena

Information technology has become a vital and integral part of every business plan. Information technology accounts for development in communication. Video conferencing, emails, social networking sites, chats has helped a lot for people to connect with their closed ones. In companies, it helps the businessman to connect with their customers and suppliers. This paper shows the relevancy of information technology in all such aspects like decision support, Data management, data retrieval etc. It also shows the study on Information science and it uses in the current scenario.

Paper Title:
Paradigm Shift in Water Management: Rain Water Harvesting
Author Name:
Piyush Gupta, Juhi Gupta
Country:
India
Page No.:
25-29
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Paradigm Shift in Water Management: Rain Water Harvesting
Author: Piyush Gupta, Juhi Gupta

This paper proposes rainwater harvesting system and need of it in the present arena. The design and construction of rain water harvesting system along with its applications are also presented. In today's world human beings are running a race of development. But in this development they are losing some of the precious gift gifted to him by nature. Water is one of those precious gifts. The quantity and quality of water is adversely affected by global warming, pollution etc. Water is depleting at a high rate where there is no surface water, where groundwater is deep water or inaccessible due to hard ground conditions the most appropriate alternative is the collection of rainwater, called ‘Rainwater harvesting’. Rainwater harvesting can be used as a partial solution to augment other sources, which may also not be available in the required quantities.
Key words: Rainwater harvesting, Water resources, Paradigm shift

Paper Title:
A Study on Embedded Software
Author Name:
Manisha Sharma
Country:
India
Page No.:
30-35
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A Study on Embedded Software
Author: Manisha Sharma

Embedded software are playing a very important role in our day to day life . They are used in our life in many forms. It makes our life easy and we are not in a state to think without it. Examples of embedded software include pacemakers, cellphones, home appliances, energy generation and distribution, satellites, and automotive components such as antilock brakes. Embedded software creates both huge value and unprecedented risks. This paper give us a brief study of an embedded software with the help of which we can make the embedded system. In this paper I give a brief description about the embedded system like operating system, architecture, tools and challenges

Paper Title:
Changing Reading Habits Of The Students Of Punjabi University In Digital Environment
Author Name:
Babita Rani
Country:
India
Page No.:
36-44
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Changing Reading Habits Of The Students Of Punjabi University In Digital Environment
Author: Babita Rani

Information Communication and Technology (ICT) is universal accepted and excellent tool for human kind, undoubtedly it served each and every aspect of society. ICT has provided new attributes to reading and reading habits. In the present scenario reading habits are diversifying with a very rapid pace. ICT furnished new fashion of reading; any reader is just a click away to access the desired amount of information. Reading shows the personality of an individual and it helps them to develop the proper thinking methods and creating new ideas. Present study emphasis the changing reading habits of the students of Punjabi University patiala .
KEYWORDS: Reading, Reading Habits, Internet, ICT

Paper Title:
A Study on Embedded Software
Author Name:
Manisha Sharma
Country:
India
Page No.:
30-35
View PDF
A Study on Embedded Software
Author: Manisha Sharma

Embedded software are playing a very important role in our day to day life . They are used in our life in many forms. It makes our life easy and we are not in a state to think without it. Examples of embedded software include pacemakers, cellphones, home appliances, energy generation and distribution, satellites, and automotive components such as antilock brakes. Embedded software creates both huge value and unprecedented risks. This paper give us a brief study of an embedded software with the help of which we can make the embedded system. In this paper I give a brief description about the embedded system like operating system, architecture, tools and challenges

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